Heather van Heerden

Heather van Heerden is an experienced marketing professional with a strong background in content strategy and digital marketing. Currently serving as a Marketing Specialist at Reflections Holidays, Heather has successfully aligned content strategies to increase organic website visits and drive revenue growth. Previous roles include Assistant Marketing Manager at Reflections Holiday Parks, where responsibilities involved optimising websites and content for better conversion rates, as well as founding Visible Marketing, a digital web agency focused on enhancing online presence for small businesses. With previous positions as Marketing Executive at Explore Tours Perth and Digital Specialist at Ready-Ed Publications, Heather brings expertise in digital marketing, website management, content creation, and search engine optimisation. Educational background includes a BA in Law, English, and Psychology from the University of Johannesburg, along with studies at the AAA School of Advertising.