DM

Dia A. McEachin

Sr. Strategist, Lifetime Membership Strategy at REI

D. Alaina M. is a seasoned professional with extensive experience in marketing and customer loyalty strategy. Currently serving as the Manager of Portfolio Growth Strategy for Loyalty Subscriptions at Albertsons Companies since June 2022, D. Alaina also contributes as a member of Hue, a platform advocating for diversity in marketing. Previous roles include positions in customer loyalty and insights at Walgreens, product management at Allstate, and strategy insights at ZS. D. Alaina's early career includes a consultancy role focusing on brand strategy and data analytics at vAuto, where a significant marketing plan was developed, and freelance content creation for The Agora Culture in the art auction field. D. Alaina holds a Master of Science degree in Integrated Marketing Communications from Northwestern University.

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