Michelle Cutter

Michelle Cutter is the VP of E-Commerce, Gear and Apparel at REI. Michelle has previously served as the Founding Member of Chief, SVP Digital and eCommerce at Theory, and Advisor at NewStore, Inc. Michelle has also worked as the VP of eCommerce and Digital Marketing at Tory Burch and VP of Global Digital Commerce and Brand Marketing at TUMI.

Michelle Cutter has an MBA in Marketing and Management from NYU Stern School of Business as well as a Bachelor of Arts (B.A.) in English and Communications from the University of Pennsylvania. Michelle is also certified from Darden Executive Education in Specialization in Design Thinking.

They work with Wilma Wallace - VP, General Counsel and Corporate Secretary, Dan Shull - VP Commerce and Experiences, and Kelley Hall - CFO. Their manager is Eric Artz, President & CEO.