Patrik Frisk

Patrik Frisk is the CEO of Reju, a board member at Dometic Group AB and USWE Sports AB. Previously, he served as the CEO at Under Armour, ALDO Group, and held various leadership roles at VF Corporation. Frisk has a wealth of experience in the outdoor, footwear, and sports apparel industries. He is known for leading companies through challenges such as the COVID-19 pandemic and driving operational success for multimillion-dollar brands. Frisk has a background in international business expansion and sales, making him a valuable asset in the corporate world.