Joe Bonilla

Joe Bonilla is the managing partner, senior media director, and co-founder of Relentless.

Recognized as a leading communications professional based in the Northeast, major brands, companies, organizations, and public figures rely on Bonilla’s counsel and insight in moving their message forward with impressive results. From successfully advocating for legalization of ridesharing for Upstate New York and Long Island, promoting and fighting for the burgeoning craft beverage industry, working with rising leaders at the local, state, and federal level, and lifting startup thrifts, legacy organizations, and Fortune 500 companies into the public conversation, Bonilla works tirelessly to enhance and advocate for each Relentless client. Under Bonilla’s continued leadership, Relentless has grown into an award-winning creative strategy firm that is recognized for its media relations expertise, excellence in creative design and media production, and ingenuity in solving complex public challenges.

Prior to Relentless, Bonilla handled media outreach for a leading enterprise technology public relations firm and was a communications director for a New York State Assemblywoman. Bonilla also served as the founding executive director of the Capital Craft Beverage Trail Association, a leading craft beverage trade association in New York State.

Bonilla previously served as chairman of the City of Albany’s Public, Educational, and Government Access Oversight Board and president of the board of directors for Capital CarShare Inc. Bonilla was also a regular panelist of WAMC Northeast Public Radio’s nationally-syndicated and award-winning news and discussion program The Roundtable, co-host of CivMix’s The Mix podcast with former journalist Liz Benjamin, and presently hosts “Behind The Buttons” on Two Buttons Deep. Bonilla is also a co-founder of Feed Albany, a non-profit charity focused on providing meals to in-need and at-risk individuals in the Capital Region in the wake of the COVID-19 pandemic.