Raquel Rumayor has extensive experience in digital marketing, particularly in Search Engine Marketing (SEM). Since January 2016, Raquel has served as Digital Director for LATAM Airlines at Interpublic Group (IPG) and has held the position of Head Manager Performance. Additionally, Raquel has been with Relevant Traffic since April 2007, working as a Senior SEM Account Manager and SEM Senior Supervisor in Relevant Traffic Spain, focusing on the administration, management, and optimization of large advertising accounts and budgets. Previous roles include a position as SEM Specialist at PRS Marketing Service_ Minube.com from September 2005 to March 2007 and managing logistics for point-of-sale teams at Diana Promocion from September 2003 to July 2004. Raquel holds a Licenciatura in Political Science and Sociology from Universidad Complutense de Madrid, completed in 2006, and received primary education from Colegio Marte Salvatoris and secondary education from Fomento Fundación.
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