Luciana Benedetti

Luciana Benedetti has a wealth of work experience, beginning in 2011 with their role as Regional Performance Marketing Lead at Navent. In this role, they coordinated the Performance Marketing team for Real Estate, and developed strategies for SEM, SEO, Facebook, Display, Remarketing, and Email Marketing. Luciana also planned the annual budget for each country and each medium. From 2013 to 2015, they worked at IMS Internet Media Services as Online Business Development Manager, where they coordinated Brand-Performance Marketing campaigns for Latam, defined media strategies, and researched audience via segmentation and behavior analysis tools. In 2015, they began working at Philip Morris International as Online Project Leader 121, where they coordinated digital projects directed at consumers, ordered the different stages of each project from the brief to the launch, and worked with different internal areas and digital agencies. From 2017 to 2018, Luciana worked as an independent consultant, Online Marketing Consultant and Trainer, and was a Docente Invitada at Universidad de Palermo in the same year. In 2018, they took on the role of Capacitaciones Marketing Digital at UCES, and in 2017, they became a Docente Especialista at Digital House. Finally, in 2020, they joined Incubando - Emprendedorismo y Marketing Digital as a Consultant & Trainer, and in 2021, they took on the role of Head de Marketing at RenovaTuVestidor.com.

Luciana Benedetti obtained a Lic. en Publicidad from UADE between 2007 and 2012, with a field of study in Advertising. Luciana also obtained a Técnico en Gestión Empresarial from BBZ - BerufsBildungsZentrum - Centro de Capacitación - Buenos Aires between 2005 and 2006, with a field of study in Business, Management, Marketing, and Related Support Services. In addition, they obtained a Media Planning & Media Metrix certification from the comScore Academy in February 2013, and an Email Marketing and Web Communication certification from the Camara Argentina de Comercio Electronico.