Gregory Waggoner

Gregory Waggoner's work experience starts in 2005 as a Junior Copywriter at Quadras Inc, where they wrote copy for web and catalog ads and proofread final page-layouts. Gregory then joined YP, The Real Yellow Pages® in 2006 as a Senior Search Engine Marketing Analyst, where they implemented new analyst positions, managed SEM campaigns, and provided top-notch service to high-spending clients.

In 2011, Waggoner moved to Fiserv as a Client Communications Consultant, where they launched the Client Communications team and developed standards and practices for external incident communications.

Returning to YP in 2012, Waggoner took on the role of Senior Manager, Search Ad Management, building and managing a team of over 100 operations personnel, designing operations processes, and acting as a subject matter expert.

In 2016, they became the Senior Product Manager, SEM Business Management at YP, leading a $300M annual revenue product suite, growing the product portfolio size and revenue, and increasing partner rebate yield. During this time, Waggoner also led the development and business requirements of an internal platform using Agile methodologies and wrote business cases and user stories for product enhancements.

Waggoner then joined Cox Media Group in 2017 as the Digital Ad Operations Manager, where they managed a team of digital media fulfillers, developed new workflows, and tracked team performance against benchmarks.

Finally, in 2019, they joined Rent. as a Senior Product Manager. No end date is provided for this role.

Gregory Waggoner attended Georgia State University from 2001 to 2006, where they obtained a Bachelor of Arts degree. Their major was English, with a concentration in Creative Writing. In 2018, Gregory obtained the Certified Scrum Product Owner (CSPO) certification from the Scrum Alliance, as well as the Certified Scrum Master (CSM) certification.