Catalina Urrea

Catalina Urrea is an experienced marketing professional with a diverse background in both B2B and B2C marketing strategies. Currently serving as the Gerente de Mercadeo at Renting Colombia SAS since March 2019, Catalina leads brand strategies across various segments. Previously, Catalina was a docente at Universidad EAFIT, teaching courses in content marketing and digital advertising. Additional experience includes roles such as Manager Project at Bancolombia, where Catalina led platform strategies for small businesses, and Directora de estrategias digitales at Triario, focusing on digital and inbound marketing. With a strong foundation in communications and marketing, Catalina has also held positions that involved strategic planning and community management for notable organizations. Educational qualifications include a specialization in Human Resources Management and a degree in Audiovisual Communication.