Sr. Manager, Paid Search - SEM

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customers’ needs. Since our inception in 2017, Resident has become one of the fastest growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

About the Role:

We are looking for a talented, experienced Sr. Manager Paid Search - SEM, who can impress with actions, not with industry buzzwords, to join our experienced Paid Search team. As Sr. Manager Paid Search - SEM, you will plan and develop paid search strategies that will lead to customer acquisition and sales growth, managing large annual budgets (eight figures). This is a unique opportunity for a self-motivated, determined, and data-driven marketer to make an impact on a fast-paced, growing start-up. Additionally, we are looking for someone who is data-driven, able to think “outside the box”, and bring new ideas to the table to help us upscale our already successful campaigns. 

What you'll be doing:

• Execute and own day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc. 
• Manage and implement campaigns across Paid Search, Shopping, Discovery Ads, and Gmail Ads as well as all Bing products.
• Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
• Own all testing methodologies within search and shopping, including but not limited to bidding, audiences, ad copy, and landing pages.
• Manage large monthly budgets and proactively drive campaigns to sales and revenue targets, while not foregoing basics like Quality Score and ad copy testing and hit performance targets.
• Build out reporting to highlight performance and identify key trends.
• Drive short-term and long-term search strategies and share findings with stakeholders. 
• Collaborate with the current Paid Search managers, creative, marketing, analytics, and product teams to scale, test, and grow revenue, inclusive of managing landing pages in self-service platforms like Unbounce when applicable.

Skills/Qualifications:

• BA in a business field, such as marketing, communications, or a related field – a must
• 4+ years of experience actively managing AdWords and Bing paid search and shopping campaigns in B2C E-commerce from prospecting to RLSA audiences - a must.
• Experience in Google/Bing merchant center and manual feed development & management modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc. 
• Deep understanding of the Google ads ecosystem - algorithm, bid strategies/techniques, measurement, and Google Analytics 360 - a must. 
• Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems. 
• Experience launching new accounts - including building, tracking, scaling, and optimizing.
• Experience in attribution, tracking, testing, and campaign reporting. 
• Understanding Google Campaign Manager - a plus
• Experience with Looker - a plus.
• Measurable success in running performance-based paid search campaigns.
• Ability to self-motivate, work independently and as part of a team, with strong attention to detail and organization skills.
• Desire to continually learn and stay on top of current marketing trends (specifically SEM), able to share knowledge with your team in a positive manner.

What We Offer: (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO.
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $108,000-$142,500. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is a privately held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com.

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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