Jeff Lafrance

Jeff LaFrance, MBA, has extensive experience in the casino and hospitality industry. Jeff most recently served as the Vice President of Advertising at Resorts World Genting. Prior to that, Jeff held the position of Director of Marketing at Gun Lake Casino and Corporate Vice President of Marketing & Public Relations at JACK Entertainment. Jeff also served as the Vice President of Marketing at Greektown Casino-Hotel and FireKeepers Casino Hotel. Jeff began their career in the industry at Soaring Eagle Casino & Resort, where they held various roles including Player Development Analyst, Advertising & PR Manager, Electronic Graphic Artist/Web Developer, and Player Development Manager.

Jeff LaFrance, MBA, holds a Master of Business Administration (MBA) in Business Administration and Management, General from LSU Shreveport. Prior to that, they obtained a Bachelor of Science (BS) in Computer Science from the University of Michigan in 2002.