James Tenser

James Tenser is the President of VSN Strategies, a company that specializes in marketing strategy, persuasive content, and research for retail, brand, and retail technology firms. James is also a BrainTrust Commentator at RetailWire, providing insightful commentary on the retail industry. In addition, James serves as an Advisory Council member at RETHINK Retail, bringing their expertise to the table as a top retail expert. With a background in editorial roles at various publications in the retail industry, Tenser's knowledge and experience span across different aspects of the retail sector.