Lori Gross

Lori Zalaznik, SPHR, is a seasoned professional with extensive experience in strategic enablement and sales management across various organizations. As a co-founder of Elevate since January 2018, Lori helps individuals improve their storytelling abilities through a structured approach. Lori serves as a founding member of RevGenius, promoting collaboration among revenue leaders on go-to-market strategies. Previous roles include President of EnableU, where focus was placed on maximizing the potential of sales professionals, and Strategic Enablement Advisor at MindTickle, aimed at enhancing client outcomes. Lori's career also includes key positions at Cornerstone OnDemand, SAP SuccessFactors, Oracle, ADP TotalSource, SOS-HR, and Paychex, with a strong emphasis on human capital management and client success. Lori holds a Bachelor of Administration in Marketing and Business Communication from the University of Wisconsin-Eau Claire.