Philippe (Phil) Ruttens is an experienced marketing professional currently serving as the Chief Marketing Officer at Tyk. With a strong background in B2B marketing, Philippe operates as a B2B ROI Marketing Coach at ruttens.com, focusing on transforming B2B CMOs and their teams into ROI engines, as well as improving visibility, engagement, and leads for companies in various sectors. Additionally, Philippe is a freelance B2B marketing consultant and interim manager at Malt Strategy, and a member of the RevOps Co-op and FINITE. Philippe holds an MSc in International Marketing from the University of Strathclyde and a combined BSc and MSc in Economics and Information Technology from Université de Namur.