Edward Mirana

Edward Mirana has extensive work experience in various roles and companies. Edward currently holds the position of SVP Trade Marketing at Reynolds American Inc. Prior to this, they worked at BAT, where they held several roles including Acting Area Director - Asia Pacific Area & GTR, Head of Marketing (Sales & Marketing Director) - Asia Pacific Area, General Manager, Head of Trade (Sales/Commercial), and Global Marketing Manager. Before their time at BAT, Mirana worked at Diageo as Regional Sales & Marketing Director Asia Pacific, Regional Customer Marketing Manager Asia Pacific, and Customer Team Manager Australasia. Edward also gained experience at British American Tobacco in roles such as Area Planning Manager, Strategy, Planning & Insights, National Business Manager, Channel Customer Relationship Manager, Business Executive, and Trade Marketing Representative / Territory Manager. Additionally, Mirana had a brief role as Delegate Liaison Manager at Marcus Evans and held various roles at Woolworths Limited.

Edward Mirana has a Bachelor's degree in Business with a concentration in Management and Marketing from the University of Technology Sydney, which they completed between 1997 and 2000. In 2002 and 2003, they attended Mt Eliza Business School, where they pursued further studies in Business with a focus on Management. Additionally, between 1998 and 2000, Edward obtained a diploma in Market Research from the Market Research Society of Australia.