Amy Ridley Bansak

Amy Ridley Bansak serves as the Executive Strategy Director and US Craft Lead at R/GA, where responsibilities include overseeing strategy for product and experience clients and enhancing collaboration between strategy and design. Previous roles at R/GA include Group Strategy Director, leading strategy for major global accounts like Verizon and Enterprise Holdings, and Strategy Director, focusing on experience strategy to foster brand trust and user relationships, with a notable achievement as the R/GA Cube Award Winner in 2022. Prior to R/GA, Amy held various strategic positions at Gensler, leading creative strategy for leading global accounts and pioneering innovative experiences for brands such as LinkedIn and Meta. Additional experience includes brand strategy roles at Taylor Thomson Whitting and Planet Fitness, as well as internships in brand and corporate communications. Educational background includes a Bachelor of Business in Marketing from the University of Newcastle and a Storytelling for Influence course at IDEOU.