César Requena D'Alessio

César Requena D'Alessio is an accomplished professional in applied intelligence and marketing sciences, currently serving as the Director of Applied Intelligence & Strategy at R/GA since October 2019. In this role, César leads a multidisciplinary team to leverage data for strategic decision-making and creativity, while measuring the impact of client initiatives. Previously, César held positions at R/GA as Associate Director and Manager within the Data & Marketing Sciences department, earning the "Rookie of the Year" award in 2020. César's experience includes work as a Data Project Leader at Havas Group, where César coordinated data-driven solutions for digital transformation, along with teaching at Miami Ad School Buenos Aires. César began a career in marketing with roles at GRUPO DATCO and Lexmark International, and holds a degree in Marketing from UADE.