Brand Management and Marketing

The Brand Management and Marketing team at Rhoback is responsible for promoting and enhancing the brand's image through strategic marketing initiatives, content creation, and digital engagement. They manage a network of Brand Ambassadors to drive brand visibility, develop creative content to showcase their products, and analyze digital marketing data to optimize e-commerce performance. The team ensures that RHOBACK's polos, q-zips, performance hats, and dog bandanas effectively reach and resonate with their active-lifestyle audience.