Tessa Hofte Koesveld

Tessa Hofte Koesveld currently serves as the Head of Marketing at Ridestore, overseeing global marketing operations for the brands Dope Snow and Montec since September 2023. Prior to this role, Tessa held multiple positions at VanMoof from December 2017 to August 2023, including Head of Marketing Operations, Brand Content Manager, Social Media and Activations Manager, and Junior Marketing roles. Tessa has a strong foundation in project management, marketing strategies, and brand communication, with notable accomplishments in launching innovative bike models. Early career experiences include positions at Lubbers De Jong, Rize Gallery, and various roles during studies at the University of Amsterdam and Vrije Universiteit Amsterdam. Tessa holds a Master of Science in Marketing and a Bachelor of Science in Communication Science.