Laura Marchesi

Laura Marchesi is an experienced CRM Manager at RINA since May 2022, leading the design and execution of a new CRM strategy while supporting marketing campaigns and monitoring customer acquisition and retention. Prior to RINA, Laura held various roles at Costa Crociere S.p.A. for over 14 years, including CRM & Customer Analytics Marketing Manager, where responsibilities included managing a team for customer data analysis, direct marketing activities, and overseeing significant migration projects such as transitioning to Microsoft D365. Earlier career experiences include working as an Analyst at Accenture and a Collaborator at Università degli Studi di Pavia, with a degree in Engineering, Computer Science from Università di Pavia and a Siebel Consultant Certification from ORACLE University. Publications include contributions to the "Automatica" magazine.