Joia Pardo-Matthews

Joia Pardo-Matthews has a diverse work experience spanning various companies and roles.

Joia currently serves as the Vice President of Sales at Rip Van since March 2023.

Prior to this, Joia held multiple roles at Vive Organic from 2018 to 2022. Joia started as the Vice President, Co-Head of Sales, where they played a key role in growing the company's revenue and leading a 12-person sales team. Joia was also involved in the acquisition of Vive Organic by Suja. Later, they took on the role of VP of Business Development, overseeing the West sales team and driving a 10x increase in net sales.

Before Vive Organic, Joia worked as the Director of Business Development at Harmless Harvest from 2016 to 2018.

Joia also had a brief stint at The J.M. Smucker Company in 2016 as a Senior Manager, Innovation.

Earlier in their career, Joia worked at Big Heart Pet Brands/The J.M. Smucker Company as a Business Development Manager from 2013 to 2016, where they managed key accounts and drove business growth. Joia also served as a Senior Manager at Del Monte Foods in 2011, leading cross-functional teams and contributing to successful product launches.

Joia started their career at PepsiCo in 2008 as a Business Development Manager, and later served as a Zone Sales Leader at Frito Lay | PepsiCo.

Joia also gained experience in leadership development at Management Leadership for Tomorrow (MLT) in 2005.

Overall, Joia has demonstrated expertise in sales, business development, and innovation across various industries and organizations.

Joia Pardo-Matthews earned an A.B. degree in Public Policy Studies from Duke University, where they studied from 1996 to 2000. Following their undergraduate studies, they pursued a Master's degree in Business Administration from Stanford Graduate School of Business, which they completed in 2008.