Jochem Baars is an experienced professional in innovation and venture building, currently serving as the BU Innovation Lead at Riverty. Baars has held key positions as a partner at both Robin Booked and Venture Match, and previously contributed to the ANWB as a Corporate Venture Builder in the Innovation and Ventures Team. Additionally, Baars has served as the Managing Director at Lyanthe. An educational background from Hotelschool The Hague culminated in a Bachelor of Business Administration (BBA) degree in Hospitality Administration/Management, completed between 2000 and 2005.