Rennik Keulen

Strategic Marketer, Global Marketing at Robeco

Rennik Keulen has extensive experience in marketing roles, primarily in the financial industry. Rennik started their career at Robeco Direct in 1998 as a Client Advisor for Pensions. Rennik then transitioned to roles as a Business Analyst in the Program Management Office, a Client Team Marketeer, and a Segment Marketeer for retail banking at Robeco B2C. In these positions, they focused on developing and implementing marketing plans, utilizing direct marketing techniques, and analyzing data to increase customer share of wallet.

In 2008, Rennik joined Robeco as a Marketing Manager for Benelux Wholesale Distribution B2B, where they were responsible for developing the overall marketing strategy and closely monitoring market and competition trends. Rennik later took on the role of Trade Marketing Manager B2B Wholesale and then became a Marketing Manager for Marketing Management Wholesale Distribution.

In 2016, Rennik temporarily worked as the Local Marketing Manager for Robeco Switzerland, where they collaborated with the Swiss team to create a strategic sales and marketing plan for the office. Rennik then joined Robeco Italy in 2017 as the Local Marketing Manager.

Throughout their career, Rennik demonstrated strategic marketing skills, strong collaboration with international teams, and a focus on online marketing solutions. Their most recent position at Robeco was as a Strategic Marketer in the Global Marketing department, where they implemented and managed marketing strategies globally.

Rennik Keulen's education history can be summarized as follows:

In 1993 to 1999, Keulen attended Hogeschool voor Economische Studies Rotterdam (HES), where they pursued a degree in Business Economics/Marketing.

In 2003, Keulen obtained their NIMA B degree from NIMA/EMC.

From 2006 to 2008, Keulen participated in the Robeco Young Talent Program, where they studied Robeco Young Talent Program.

In 2007 and 2008, Keulen attended Rotterdam School of Management, Erasmus University, although the specific degree or field of study is not mentioned.

In 2010 to 2013, Keulen completed the Talent Specialist Program, although no degree or field of study is specified.

In 2011, Keulen took part in the Orchestrating Winning Performances (OWP) program at IMD (International Institute for Management Development) in Switzerland.

In 2013, Keulen attended the Kellogg School of Management at Northwestern University in Chicago for an Executive Program focusing on Business Marketing Strategy.

Finally, in 2017, Keulen participated in the Executive Performance Training (EPT) program, without any specific degree or field of study mentioned.

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