Anna Yen

Head of Investor Relations at Roblox

Anna Yen is currently the Head of Investor Relations at Roblox. Anna has also previously worked as the VP IR/Strategy at Zoosk from March 2014 to March 2017, and as the VP Marketing at Think Big Analytics from November 2012 to January 2014.

At Zoosk, Anna was responsible for leading all aspects of the company's IPO, including the development of the financial model and Zoosk's positioning. Anna also worked closely with Senior Management to identify key performance metrics, milestones and to align company messaging. In addition, Anna developed relationships with and served as key spokesperson for the financial community and business press. Anna conducted peer research, competitive analysis and due diligence matters. Furthermore, they launched the company's ad business and grew revenue to >$10M in one year. Anna reported directly to the CFO.

At Think Big Analytics, Anna acquired by Teradata. Anna developed and executed an effective corporate communications strategy, which increased engagement and visibility for the company. This strategy included an editorial calendar, customer case studies, and other activities to promote Think Big Analytics to customers, influencers, journalists and analysts. Additionally, they positioned the company's executive team as global thought leaders in the big data industry through social media, content generation and speaking platform programs. Finally, Anna developed and managed budgets for all aspects of marketing and branding, including website design and content, sales collateral, digital and traditional marketing campaigns to increase sales opportunities and product adoption. Anna reported directly to the CEO.

Anna Yen's educational career includes completing an executive program in finance at the Stanford University Graduate School of Business, as well as earning a B.S. in finance from Santa Clara University. Anna also attended Saratoga High School for their secondary education.

Their manager is Michael Guthrie, CFO. They work with Desiree Fish - VP, Global Communications, Hans Gunawan - VP. Finance.

Links

Previous companies

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Timeline

  • Head of Investor Relations

    Current role

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