Ricardo Mayoralas Friedhoff

RICARDO MAYORALAS FRIEDHOFF currently serves as the National Sales Manager at Rodenstock since March 2023, focusing on market entry strategies in Iberia and leading the sales team. Prior experience includes nearly nine years at Indo Optical in various roles such as Key Account Manager and Delegado Comercial, where responsibilities encompassed account management and commercial strategy implementation. RICARDO also worked as a Business Consultant for CECOP Grupo Óptico Internacional, managing account performance and expanding partnerships. Other roles include Commercial Manager at GRUPO PRATS, Regional Franchise Manager at ALAIN AFFLELOU, and various commercial positions at BBGR, INOPSA, and CECOP, alongside experience as a Delegation Director at visionlab. RICARDO holds a Master in Marketing and Commercial Management from ESIC Business & Marketing School and a Diploma in Optics from Universidad Complutense de Madrid.