Laina E.

Laina E. has extensive experience in digital sales and account management, currently serving as the Manager of Local Digital Sales at Rogers Media since July 2017. In this role, Laina oversees sales and operations for RSM Digital Media's advertising portfolio, focusing on sales strategy, ad campaign creation, budgeting, and team performance. Previous positions include Digital + Radio Account Manager and National Digital Account Manager at Rogers Media, where Laina provided advertising solutions and consulted on digital strategies across Western Canada. Additional experience includes account management and recruitment roles at TEKsystems and MediaValet Inc., as well as a solid foundation in publishing and digital account management. Laina holds a Bachelor of Commerce in Marketing from Thompson Rivers University and a Marketing Management Diploma from the British Columbia Institute of Technology.