Leonardo Llorente

Leonardo Llorente has a diverse work experience in various industries. Leonardo began their career in 1994 with Esri, where they worked in business development in the Geomarketing Channel. Leonardo then joined Sogecable in 1997 as a Marketing Research Assistant Manager, contributing to the launch and consolidation of the Digital TV Channel Canal Satellite Digital (CSD). In 1999, Leonardo joined Grupo Barcelo Viajes, initially as a Business Development Manager, where they developed and implemented the company's first online projects and launched the Online Travel Agency Rumbo. Leonardo later served as the Deputy Marketing Manager, overseeing the implementation of the company's new strategy and brand identity plan, and then took on the role of Ecommerce Manager at Barcelo Viajes, responsible for online management, business development, and creating a strong online brand. From 2010 to 2011, Leonardo served as the Managing Director at CheapandGo, where they successfully launched and consolidated a new Online Travel Agency in the Spanish market. In 2012, they joined ORIZONIA CORPORACION as the Ebusiness Manager at Vibo Viajes, developing the e-commerce strategy for all online brands and creating the Renfe specialized travel portal. Prior to their current position, Leonardo worked at Kitbu | Social Commerce de Deportes Outdoor from 2013 to 2015 as a Senior Partner, collaborating in the launch of Kitbu.com, a Social Commerce Sports startup platform. Currently, Leonardo is working at Roiback as the Product & Business Development Director, leading the company's product strategy and roadmap for hotel direct channel products and strategic product partnerships to drive profitable growth.

Leonardo Llorente has a diverse educational background in the field of business and marketing. Leonardo completed a Program of Specialization in "e-Business" at IE Business School in the year 2001. Prior to that, from 1998 to 1999, they pursued a Master's degree in Marketing at ESIC Business & Marketing School. Leonardo Llorente's academic journey began in 1988 at the University of Deusto, where they earned a Bachelor's degree in Business Administration and Economics in 1993.

In addition to their formal education, Leonardo Llorente has also obtained several certifications to enhance their professional skillset. In 2015, they obtained a certification in Strategic Management from Open Universities Australia. Furthermore, in the same year, they completed a Project Management course from Polytechnic West. Lastly, in 2014, they became a Google Analytics Qualified Individual, certified by Google.