Srishti Gupta

As Chief Product Officer, Srishti directs all product-related activities at Rokt as we continue to scale our product suite to deliver against our ecommerce vision.

Srishti Gupta is a seasoned executive and product leader, renowned for her accomplishments in advertising and media measurement. With a strong focus on driving customer value, she has built high-growth B2B and B2C products across various advertising channels from search, display and connected TV to live sports.

Srishti Gupta most recently held a key position at Amazon as Director of Ads Measurement, leading the development of cross-channel measurement products and driving partnerships with research firms. Prior to that, she served as the President and General Manager for IRI’s Digital and Media Solutions, successfully building highly performant audience targeting and analytics services for CPG, Healthcare, and Retail clients.

With a background in Economics and an MBA from the Indian Institute of Management Bangalore, Srishti Gupta combines her strategic expertise, product management skills, and leadership abilities to deliver exceptional results in the industry.