Lucy Carter

Director at RoleMapper

Lucy Carter's work experience is as follows:

1. RoleMapper (2019-Present)

- Director at RoleMapper, where they partner with global organizations to create more flexible, diverse, and inclusive work cultures.

- Responsibilities include designing and delivering wide-scale diagnostics projects, developing global strategies, delivering high impact programs, building new recruitment models, and designing inclusive and flexible roles and workplaces.

2. Carter Consultants (2008-2022)

- Founder and Managing Director at Carter Consultants, a communication/brand consultancy working with world-class brands.

- Specializes in values and culture development, employee engagement, diversity and inclusion development, and communications and brand projects.

- Clients include The Telegraph Media Group, HSBC, Aegon, VISA, The Senet Group, and The Rank Group.

- Currently employed as interim Head of Diversity and Inclusion at Electrocomponents.

3. Electrocomponents plc (2017-2019)

- Head of Diversity and Inclusion on an interim contract.

- Responsible for promoting diversity and inclusion within the company.

4. Ladbrokes Coral Group (2016-2017)

- Corporate Brand Director, responsible for developing a new external and internal brand for the international merged businesses.

- Led all change communications and was a member of the Women in Leadership group.

- Previously served as Head of Brand, preparing the Ladbrokes internal brand and employee proposition for the merger with Coral.

5. William Hill (2010-2015)

- Head of Brand and Market Research, recruited during a time of strategic change.

- Oversaw all internal branding and cultural communications for the international brand.

- Led brand and research/insight teams, driving strategic and commercial projects.

6. Henley Business School (2008-2010)

- Interim Director of Marketing, responsible for driving strategic projects during a period of organizational restructure.

- Key responsibilities included refocusing the marketing team, upgrading the CRM process, and directing school-wide marketing initiatives.

- Also served as Interim Brand Manager for the MBA program.

7. Oxford College of Marketing (2003-2008)

- Managing Partner at the second largest marketing training college in the UK.

- Responsible for business and growth planning, virtual team management, financial management, IT solution delivery, and delivery of professional qualifications and corporate training programs.

8. Nationwide Building Society (1995-2003)

- Held various marketing roles, including Marketing Communications Controller and Senior Product Manager.

- Managed a team responsible for all consumer and B2B marketing communications.

- Led above-the-line activities, retail sales campaigns, corporate brand management, and the design and redevelopment of the retail network.

- Managed budgets and worked with internal and external agencies.

- Developed the PRIDE values internally at Nationwide.

Lucy Carter attended Lancaster University from 1989 to 1992, where they completed a Bachelor of Arts degree in Linguistics. In 1993, they enrolled at The Manchester Metropolitan University and completed a PG Cert in Marketing Management (Dist) and a CIM Post Grad Dip (CIM Best Student Award 1994) in the field of Marketing. In 2017, Lucy pursued further education at The Open University, where they completed the Investigating Psychology BA Module. Lastly, in 2019 to 2020, they received Level 3 qualifications in Counselling Skills for Children from Place2Be.

Links

Previous companies

Nationwide Building Society logo
William Hill logo

Timeline

  • Director

    February, 2019 - present