Rachel Hayes

Rachel Hayes has extensive experience in digital marketing and communications. Rachel is currently working at Rootstock Software as a Senior Digital Marketing & Growth Manager. Prior to this role, they worked as a Digital Marketing & Growth Manager at the same company.

Rachel began their career in 2004 at Axcess Financial, where they held various roles, including Collection Specialist and Fraud Specialist. In these positions, they managed projects, investigated fraudulent transactions, and developed detection models, saving the company millions of dollars.

In 2013, Rachel joined Montgomery Cyclery as a Public Relations Coordinator, where they increased organic social media reach and engagement while transforming the company's CSR framework.

Rachel also worked as a Lead Marketing Content & PR Specialist at Gensuite, where they managed email marketing campaigns and increased sales conversions and lead generation. Additionally, they held the role of Marketing Specialist at VendorInsight, where they developed brand positioning, improved email marketing performance, and implemented CRM and marketing automation.

Rachel has also gained experience at Vehr Communications, where they served as a Communications Fellow with responsibilities in communication audits and social media strategy.

Overall, Rachel Hayes has a diverse background in digital marketing, communications, and fraud prevention, making their a valuable asset in their current role at Rootstock Software.

Rachel Hayes attended the University of Cincinnati from 2013 to 2017, where they obtained a Bachelor of Arts in Communication.