Rachel Hortman

Rachel Hortman is an accomplished Senior Art Director at Rothy's, specializing in performance media, new media, and site development since June 2021. With previous experience as Senior Manager of Art Direction at Spanx, Rachel led a comprehensive site redesign and developed efficient in-house processes for digital design execution. As a Co-Founder and Creative Director of Dope Girls Zine, Rachel gained national recognition for directing the creative vision of a cannabis lifestyle brand. Rachel's freelance graphic design work has included high-profile clients such as Spanx and PopSugar. Additional roles include Art Director at Straight To Tell and Atlanta Magazine, where Rachel managed and designed visual storytelling. Educational background includes studies at Watkins College of Art, Design & Film and Virginia Commonwealth University.