Rothy’s is a San Francisco-based direct-to-consumer shoe company founded in 2012 by Stephen Hawthornthwaite and Roth Martin and launched in 2016.

Consumer

Consumer Goods

Rothy's

Rothy's' headquarters in San Francisco, CA, United States

Stephen Hawthornthwaite

Jamie Gersch

Heather Skidmore Howard

Lavion Gibson

Chris Munoz

Brian Wehner

Heather Archibald

Marie Satterfield

Dayna Quanbeck

Elisa Montiel

Michelle Velasquez Pulido

Tom Herbst

Roth Martin

Jenny Ming

Jeremy Liew

Roberto Funari

The Leadership Team at Rothy's is responsible for setting the strategic direction and vision of the company, ensuring alignment across departments such as design, retail development, supply chain, and technology. Comprising experienced executives including the CEO, CFO, and VPs from various functions, this team drives innovation, operational excellence, and sustainable growth, while fostering a strong organizational culture and addressing legal, financial, and market challenges.

Leadership Team

The Creative Services team at Rothy's is responsible for shaping and communicating the brand's visual and narrative identity. This team collaborates on design, editorial content, and public relations strategies to effectively convey Rothy's sustainability mission and innovative products across various marketing channels. By crafting compelling visuals and messages, they enhance the customer experience and strengthen brand loyalty.

Creative Services

The Marketing and Brand Management team at Rothy's is responsible for developing and executing strategic marketing initiatives that enhance the brand’s visibility and drive sales. They focus on digital marketing, brand strategy, and e-commerce growth, utilizing various channels to engage customers and promote sustainable, stylish footwear. Through innovative campaigns and data-driven insights, the team aims to strengthen Rothy's position in the competitive direct-to-consumer market.

Marketing and Brand Management

The Product Development and Design team at Rothy’s collaborates to create innovative and stylish footwear and accessories, emphasizing sustainability and comfort. They oversee the entire product lifecycle from concept to production, ensuring high-quality designs that align with the brand's eco-friendly mission. By integrating market trends and consumer feedback, they continuously refine and enhance the product offerings to meet customer expectations.

Product Development and Design

The Data Engineering and Analytics team at Rothy's is responsible for harnessing and analyzing data to drive strategic decision-making and improve operational efficiency. This team collaborates on developing data infrastructure, supporting business intelligence initiatives, and providing insights that enhance customer experiences and optimize supply chain processes. By leveraging advanced analytics tools and techniques, they empower the company to make data-informed decisions that align with Rothy's sustainability goals and market growth.

Data Engineering and Analytics

The Finance and Accounting team at Rothy’s is responsible for managing the company's financial operations, ensuring accurate accounting practices, and providing insights into profitability and cost management. This team monitors financial performance, oversees budgeting and forecasting, and supports strategic decision-making through detailed analysis of gross margins and operational costs. Their expertise helps Rothy’s maintain financial health while scaling their direct-to-consumer model.

Rothy's

Org chart

Board & advisors

Teams

Leadership Team

Creative Services

Marketing and Brand Management

Product Development and Design

Data Engineering and Analytics

Finance and Accounting

Offices

Rothy's

Org chart

Board & advisors

Teams

Leadership Team

Creative Services

Marketing and Brand Management

Product Development and Design

Data Engineering and Analytics

Finance and Accounting

Offices

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