Eda Incekara

Eda Incekara is currently the Marketing & Insight Manager at Route Research Ltd., a company that provides audience measurement for Britain’s out of home advertising industry. Prior to this role, Eda has extensive experience in research and analytics, having worked as a Senior Research Associate at Veris Insights and as a Lab Manager at The Johns Hopkins University. With a Bachelor of Science degree in Neuroscience and Psychology, Eda has a strong background in diverse fields and a passion for delivering valuable insights that influence decision-making.