Royal FloraHolland
Fred van Tol, MBA, serves as the Manager of Change & Development at Royal FloraHolland, where responsibilities include overseeing the realization of the international strategy alongside a team focused on global partnerships and the Floriday platform. With extensive experience in international trade and development, Fred has successfully introduced MS Dynamics CRM to enhance customer engagement for over 550 colleagues across multiple departments. Previous roles include managing key account relationships and commercial services at Royal FloraHolland and a tenure as a sales manager at Cinter, specializing in plant sales to English wholesale clients. Fred's educational background includes an Executive MBA from Business School Nederland and various professional development programs.