Heidi Kieran

Heidi Kieran is an accomplished marketing professional with extensive experience in branding and strategy, currently serving as Head of Consumer Marketing at Royal Mail since January 2009, where successful marketing campaigns have been executed for various consumer offerings. Prior roles include Head of Brand and Strategy at Royal Mail, where Heidi defined and implemented brand strategy and visual identity, and Senior Brand Manager, focusing on brand positioning and coherence. Previously, Heidi worked at Saffron Brand Consultants as an Account Manager, led market development at sweetriot, and developed brand strategies at Manfrotto Distribution and PricewaterhouseCoopers. Educational background includes a Management Acceleration Program from Saïd Business School, along with studies at INSEAD and a Bachelor of Science in Organization Behavior from Northwestern University.