Michala Svane

Michala Svane has extensive work experience in marketing, business development, and digitalization. Michala is currently the Director of Marketing, Digitalization & Business Development for Royal Unibrew. Michala'sresponsibilities include marketing, business development, sponsorships, digitalization, insights & analytics, category management, and trade marketing.

Prior to their current position, Michala worked as the Chief Commercial Officer (CCO) for Roskilde Festival and held various roles at Tivoli, including Senior Vice President Sales & Marketing, Vice President Sales & Marketing, and Marketing Director. Michala was responsible for sales, marketing, product development, digital channels, social media, commercial partnerships, and customer experience management.

Michala has also served as a board member for Albani Fonden, Sovino Brands, Experimentarium, Smukfonden, PlusKort, and CruiseCopenhagen. In addition, Michala was the Jury Group Chairman for Danish Digital Awards at Dansk Annoncørforening.

Michala Svane has a Master's degree in Management Development (MMD) from Copenhagen Business School, which they obtained from 2011 to 2012. Michala also completed a Masterclass in Meaningful Marketing from CBS Executive Fonden from 2015 to 2016. Furthermore, they have a diploma in Leadership & Management from Ledelsesakademiet earned between 2008 to 2010. Additionally, they completed various professional development courses, including strategisk marketing og kommunikation from the International Advertising Association in 2012 to 2013, marketing/Marketing Management, Generelt from CRM Akademiet in 2011 to 2012, and Projektledelse from PWC in 2000 to 2001. Michala Svane also pursued personal development courses in NLP Leder Master, Enneagram Master, and NLP Business practitioner from NLP Huset in 2006, and Den professionelle leder I+II from Ledernes Hovedorganisation in 2005 to 2006. Michala'seducation history begins with completing Niveau 4 - privat skade from Forsikringsakademiet in 1997 to 1998. Lastly, they attended Amtsgymnasiet i Roskilde from 1991 to 1994.