Mary McEneaney

Mary Mceneaney's work experience includes various roles in digital marketing and product ownership.

Mary started their career in 2006 as a Digital Marketing Executive at MORE THAN, where they achieved online sales targets and worked closely with agencies for PPC, SEO, and affiliate marketing. Mary also managed the delivery of creative campaigns and ensured brand guidelines were followed.

In 2008, Mary joined British Gas as a Digital Marketing Executive, responsible for meeting sales targets through various channels and establishing social media listening for the company.

Mary then moved up to the position of Senior Digital Marketing Manager at British Gas in 2011. Here, they optimized paid search, display, and affiliate channels to generate a 30% increase in Homecare sales. Mary also worked with the propositions team to plan and execute campaigns.

In 2017, Mary joined MORE THAN again, this time as a Senior Digital Marketing Manager. Mary led a team and implemented a data-driven marketing strategy to drive web sales across digital channels. Mary also brought affiliate management in-house, resulting in cost savings.

Most recently, Mary has been working at RSA since 2019. Mary started as a Senior Digital Product Owner, where they conducted user testing and data analysis to ensure digital solutions met customer needs. Mary also defined the product roadmap and adopted agile ways of working. Currently, they hold the position of Lead Product Owner at RSA.

Mary Mceneaney attended Technological University Dublin from 1998 to 2002, where they pursued a Bachelor of Science degree in Marketing. In addition, they obtained a certification in AI for Product Management from Credly by Pearson, although the month and year of certification were not specified.