Lisa Coleman

Lisa Coleman possesses extensive experience in marketing and demand generation across various industries, including B2B SaaS and financial technology. Currently serving as Sr. Director of Demand Generation at RSM US LLP and in a marketing role at CodeSession, Lisa has previously held notable positions such as Vice President Marketing at Groopit and Director of Digital Marketing at GuideWell, where strategic leadership in digital channels significantly drove lead generation and revenue growth. With a foundational role in digital marketing at Citi, Lisa led innovative projects enhancing online conversion rates and managed credit card acquisition campaigns. Earlier experiences include senior marketing strategy roles at Fidelity National Information Services, marketing management at ICS and Intermedia, as well as public relations positions at DeVries Public Relations and FitzGerald Communications. Lisa holds a Bachelor of Arts in Communications from Boston College and an MBA from the University of North Florida.