Advertising Manager

Advertising Manager

RUDIS is in search of an experienced Advertising Manager. This role will encompass full ownership of paid advertising across all sales channels. The individual best for this role must be data driven with a deep understanding of Google, Meta, Tiktok ads, as well as GA4. The Advertising Manager will manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, data-based optimization, budget/billing management, and ad trafficking. 

Responsibilities

• Management of pay per click accounts on Google, Facebook, and other platforms.

• Expectation of maintaining or exceeding target ROAS

• Maintenance and monitoring of keyword bids, daily and monthly budgets, audience targeting, geolocation, cost per conversion, and other important metrics.

• Manage and maintain large target and negative keyword lists.

• Log and track changes to accounts.

• Create monthly campaign reports for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.

• Help to improve conversions with collaboration on content and landing pages.

• Competitive analysis for campaigns

• Execute and maintain Google Shopping Campaigns

• Research and keep up to date with all search engine and PPC industry trends and developments.

• Conduct keyword research to drive content strategy.

• Improve expertise on Google Analytics, Ads, and Search Console as well as Facebook and other platforms.

Qualifications:

• 1+ Years of Google/Meta Ads experience – REQUIRED
• 1+ Years of experience in PPC, executing paid search campaigns – REQUIRED
• Ability to work in a fast-paced environment.
• Experience in data analysis and reporting.
• Detail-oriented and analytical nature.
• Ability to learn new industries quickly and apply this knowledge to pair search initiatives.
• Creative thinking and problem-solving.
• Presentation capabilities and comfort presenting problems and solutions
• Shopify experience is preferred but not required