Daniela Andrade

Daniela Andrade's work experience begins in 2005 at Discovering Mexico, where they worked as a Creative Communication Analyst. In this role, they supported the execution of public relation and marketing strategies to promote sales of high-end real estate.

In 2007, Daniela joined American Express as a Communication Specialist and PR Analyst.

In 2010, Daniela moved to Mercer, where they held various roles over the years. Daniela started as a Marketing Associate and was responsible for supporting the M&A business in driving business development efforts and intellectual capital dissemination. Daniela then progressed to the role of Strategic Marketing Senior Manager, where they led data-driven marketing, demand generation, and lead management strategies in Latin America, resulting in a notable return on investment. Later, they served as the Regional Marketing Leader for Latin America & Caribbean, overseeing a significant marketing budget and revenue goals. Daniela also played a key role in deploying global lead management processes, marketing automation efforts, and multi-channel marketing strategies in the region. In their final role at Mercer, Daniela was the Head of Global Campaign Execution, leading a team of marketing professionals dedicated to executing digital marketing initiatives across various countries.

Most recently, in 2021, Daniela joined Russell Reynolds Associates as the Global Head of Digital Campaigns & Media.

Overall, Daniela's work experience reflects a strong background in marketing, communication, and campaign execution across different industries and regions.

Daniela Andrade's education history is as follows:

In 2001 to 2005, Daniela Andrade attended Tecnológico de Monterrey, where they obtained a B.A. in Communication Sciences.

From 2004 to 2005, they pursued a Diploma in Public Relations at the University of Technology Sydney.

In 2018, Daniela Andrade joined INCAE Business School and completed the Digital Marketing Laboratory program.

Following that, they enrolled in the Northwestern University - Kellogg School of Management in 2018 and finished an online course called "Digital Marketing Strategies: Data, Automation, AI & Analytics" in 2019.

Most recently, Daniela Andrade attended ISDI from 2020 to 2021, where they obtained a Master's degree in Internet Business with a specialization in Business Administration and Management.

In terms of additional certifications, Daniela Andrade has obtained various qualifications. These include Inner Engineering Certification from Isha Foundation in September 2022, Master in Internet Business from ISDI in December 2021, LAB Shopify from ISDI in February 2021, Build Your Own Chatbot - Level 1 from IBM in December 2020, LAB Hubspot from ISDI in November 2020, Marketo Certified Expert from Marketo, an Adobe Company in July 2020, and Digital Marketing Laboratory from INCAE Executive Education in April 2018. Daniela also completed Advanced Portuguese from IBC - Instituto Brasileiro de Cultura in October 2014.

There are two additional certifications, "MarketingProfs University - Social Media Marketing, 2013" and "Marketo Certification Program - E-Marketing, 2014." However, the specific month and year of completion are not provided. Therefore, it is unclear when Daniela Andrade obtained these certification.