Peter Simpson

Peter Simpson is the VP of Digital Strategy at RYNO Strategic Solutions. Peter has over 10 years of experience in digital marketing, performance marketing, and website design and development. Peter has a proven track record of driving strategy and performance through various digital marketing channels such as paid search, Local Services Ads, organic, and affiliate marketing across multiple brands.

Simpson has a deep understanding of how to use key digital analysis tools such as Google Analytics, Search Console, and Google Ads to evaluate results, analyze trends and drive conversions and inform content and landing page testing decisions. Peter has collaborated on multiple website redesigns, focusing on mobile performance, conversion, UX, and site speed for a great customer experience.

Simpson has also overseen multi-million dollar paid search campaigns for several digital marketing agencies managing nearly 70 locations, including regular evaluation of key SEM metrics, keyword selection, geo targeting, social media, and ROI analysis. Peter is responsible for monthly and ad hoc reporting of multi-channel marketing KPIs including lead and spend optimization tracking across all media (e.g., direct mail, online, yellow pages).

In addition to their work at RYNO Strategic Solutions, Simpson also serves as an internal digital consultant and subject matter expert for key business leaders while growing digital expertise across the organization and uncovering new lead generation sources. Peter provides insights, analysis and projections in support of annual marketing budget processes. Peter also initiated a project to implement an e-commerce pilot to enable

Peter Simpson has a MBA in Finance and Corporate Accounting from the University of Rochester - Simon Business School, a B.A. in International Studies and Japanese from the University of Rochester, and Summer Studies in Japanese from the Stanford University Asian Language Institute. Peter is also Google Mobile Experience Certified.

Peter Simpson works with Anna Yano - COO, Michael Venidis 🦏 - VP, Digital Marketing. Peter Simpson reports to Chris Yano, CEO.