Ray Starck

Ray Starck serves as Vice President of Digital Strategy for the Recording Academy®. In his role, he leads the Editorial, Digital Media Production and the Product teams. He is also responsible for content strategy and website management.

Starck oversees the development of digital content strategies across the organization to drive engagement, retention, and channel optimization, leveraging data to advise his teams, all while supporting stakeholder initiatives. He ensures all branding initiatives carry a consistent message across channels, and creates a digital brand filter informed by the overarching brand strategy that translates successfully within the digital landscape.

Prior to joining the Academy, Starck served as the head of eCommerce & Digital Technology at Fiore Management, LCC, advising c-suite executives and consulting on product management, ecommerce and retail trends to deliver tactical analyses on digital transformation. Additional past roles include serving as the Vice President of Product Management for Fox Networks, where he was responsible for the Networks rollout of a Global TV-Everywhere strategy, mobile applications, internal and external platforms, new streaming products, and new technologies to all Fox’s O&O entertainment and sports websites, as well as Sr. Product Director for Yahoo! Media Group.

Starck is an Advisory Board Member at Palomar College participating on the Digital Communication & Design Board of Directors to define course curriculum, technologies, platforms and direction of digital technologies. His focus as a board member is to provide students the opportunity to be better prepared for a digital world as well as provide help for students who are looking for changing their career and improving their opportunities for job placement in digital media. He also is an inventor on the US PATENT(s): US 2016/0050212 Al / 02/18/2016 - Method and Apparatus for Assigning Devices to a Media Service.