Roxanne Madden

Head Of Digital at SA Taxi

Roxanne Madden has a diverse work experience in the digital marketing field. Roxanne started their career in 2006 as a Search Engine Marketing Analyst in the United Kingdom. Roxanne then worked at SureFire Search as a Search Engine Analyst in New Zealand from 2008 to 2010. In 2010, they joined phdiq (A division of PHD Network) as a Search Specialist in New Zealand, where they stayed until 2012. Roxanne then moved to Tango Communications in New Zealand and worked as a Search Specialist from 2012 to 2013. In 2013, Roxanne founded their own company, Digital Swirl, and served as its Founder. Later in 2013, they joined Quirk as a Senior Account Manager in South Africa. In 2017, they took on the role of Digital Marketing Trainer at Gone Digital Group and also worked as the Head of Digital (Benater Group) at 3 Way Marketing. Most recently, they have been working as the Head Of Digital at SA Taxi since October 2020.

Roxanne Madden completed their education at various institutions and obtained additional certifications. Roxanne attended Cokethorpe School for their A Levels in Music, English, and Psychology, although the specific start and end years are unknown. In 2006, they enrolled at Open University and studied Business Studies until 2008. Roxanne later pursued a Master of Business Administration (MBA) in Big Data Analytics at Wrexham University, starting in 2023 and completing their degree in 2025.

In addition to their formal education, Roxanne obtained various certifications. Roxanne became a Facebook Certified Buying Professional through Facebook Blueprint in August 2018 and a Facebook Blueprint Ambassador in November 2017. Roxanne also obtained a Google Adwords certification, Google Analytics Individual Certification, and an HTML Developer certification from W3 Schools, although the specific dates of these certifications are unknown.

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