Kerstin Zust has extensive experience in marketing and communications, currently serving as Leiterin Marketingkommunikation at SABAG AG/SA since December 2012. Previously, Kerstin held various roles including diverse projects and mandates at PRIVA Alpine Lodge, and as Leiterin Marketing for Switzerland and Austria at Poggenpohl. Additional positions include Leitung Marketing & Sales at Art Deco Hotel Montana, marketing leadership at Travelhouse, and the role of Leiterin Marketing at Imbach Reisen. Kerstin's educational background includes a CAS in Angewandte Psychologie für Kommunikation und Marketing and a Digital Marketing degree from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, along with certifications and a degree from Schweizerische Tourismusfachschule Sierre.