Holly Hunnicutt

Holly Hunnicutt is a managerial professional specializing in sales enablement marketing, currently serving as Manager, Sales Enablement Marketing at SADA, An Insight company since October 2021. In this role, Holly has developed Cloud Personas, conducted user interviews for validation, and provided Persona activation training, while creating a seller content strategy that aligns the customer journey with the sales process. Prior to this, Holly worked as a Marketing and Sales Enablement Consultant from July 2016 to October 2021, collaborating with organizations such as Redgate Software and Improve Earth to launch sales and marketing programs. Holly's experience includes a contract position at Redgate Software as a Sales Enablement Project Coordinator, as well as various roles at Macmillan and Henry Holt & Company, where significant annual revenue was generated through effective sales strategies and marketing campaigns. Educationally, Holly holds a Certificate in Digital Marketing from Texas McCombs School of Business and a Bachelor of Arts in English from Texas A&M University.