Fredrick Aridi

Fredrick Aridi is an accomplished professional in the field of Business Intelligence and Data Management, currently serving as the CVM Lead at Safaricom PLC since January 2019. With a strong background that includes roles as Senior Manager of Data Management at Safaricom and Head of Revenue Planning and Insights at Telkom Kenya, Fredrick has demonstrated expertise in analyzing product performance and the impact of marketing activities on revenue. Previous experience also includes leadership positions at Digicel Group, Roshan Telecom, and Essar Telecom Kenya, where Fredrick was instrumental in establishing BI systems and strategies. Fredrick holds a Master of Business Administration from the University of Birmingham and a Bachelor of Science in Computer Science from Egerton University.