Jay R. Ver Hulst

Director, Risk Mitigation at Safe Zone Technologies

Jay has more than 40 years of experience managing multiple disciplines within the healthcare payments arena. He began his career by founding the first Third Party Administration (TPA) firm in Iowa and then an Ohio TPA in 1981. Between 1991 and 2005, Jay founded or re-organized four additional healthcare organizations within Managed Care of America, including a regional Paid Provider Organization (PPO), a benefits portal software company, a Pharmacy Benefit Management firm (EBRx) and a medical management software platform. EBRx had a national presence in the Group Benefits and Workers’ Compensation markets where he served as President and lead systems architect. At the sale of the company, Jay briefly retired, only to return to the industry to co-found Zelis Payments, a market-leading healthcare technology company integrating payments solutions for more than 170 healthcare payers and 1 million providers. In October of 2018 Jay joined Safe Zone as a co-lead investor and actively serves as both the Director of Risk Mitigation and Board Member.


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