Mark Shanks

Brand Marketing Manager at Safety Services Company

Mark Shanks currently serves as the Brand Marketing Manager at Safety Services Company. Prior to this, they worked as the Marketing Manager at Windy City-Fox Motorsports and Brandt's Harley-Davidson.

Shanks began their career in marketing at Windy City-Fox Motorsports in June 2015. In this role, they were responsible for controlling annual marketing budgets, designing marketing plans, tracking Key Performance Indicators (KPI's), and communicating with outside vendors to generate media buys. Mark also coordinated with the Marketing Team (of six staff members), Regional Manager, General Managers, Department Managers, and stakeholders in the rollout of SRI Seasonal Promotional Kits.

In March 2020, Shanks transitioned to Brandt's Harley-Davidson, where they conceptualized design for all promotional, event themes, and distributed all marketing collateral materials including digital, web, social, design, print, direct mail, email, POP, offsite events, outdoor, radio, in-store video and TV in accordance with Harley-Davidson Motor Company branding for 12 dealerships. Mark also photographed and posted all social media for Facebook, Twitter and YouTube of events, programs and new bike owners.

In addition to their work at Windy City-Fox Motorsports and Brandt's Harley-Davidson, Shanks has also served as a spokesperson for dealerships for media interviews and MC for events. Mark has also designed and ensured the maintenance, pushes and geo

Mark Shanks has a Bachelor of Arts in Graphic Design from Ball State University.

Their manager is Peter Formisano, CEO. Some of their coworkers include James Burwell - Head, Marketing & Product Management, Ed Hanson - Director of IT, and Leah Spaulding - Director, Salesforce Management.

Timeline

  • Brand Marketing Manager

    Current role

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