Annabel Fry - McIm

Annabel Fry - MCIM, CMktr is a seasoned marketing and business development professional with extensive experience across various industries. Currently serving as Director of Marketing USA and Global Head of Marketing at Safety Technology International, Inc. since January 2022, Annabel previously held the role of Head of Sales & Marketing EMEA at Safety Technology International Ltd. Annabel has a rich background in business development, having worked as Business Development Manager and General Manager at Pyments Limited and in a similar capacity at Pyments Law Limited. Annabel's early career included roles as a Management Accountant at Volvo Financial Services and as an European Credit Specialist at Hewlett-Packard, showcasing a strong foundation in finance and relationship management. Annabel holds a Diploma in Professional Marketing from WCG and is part-qualified as a Chartered Accountant.