Andreia Lopes

Andreia Lopes is a Digital Performance Manager at Saga plc. since January 2023, overseeing the Cruise Paid Media programme and implementing a data-driven approach for testing and measurement. Previously, at Google, Andreia served as a Biddable Media Manager, focusing on PPC campaign audits and growth strategies for the EMEA SMB Ads program. Experience as a Performance Marketing Manager at Inspired Education Group involved managing multilingual PPC campaigns and achieving a 75% increase in online student enrolments. Andreia's earlier roles at Merkle encompassed managing multilingual PPC campaigns and mentoring junior team members, while positions at Manning Gottlieb OMD, MediaCom, BOLD International, Grupo Lidel, and TAP Portugal contributed to a robust foundation in digital marketing and customer service across various sectors. Andreia holds a Master’s Degree in Marketing and a Bachelor’s degree in Tourism and Travel Services Management from ISEG.